Live on framer marketplace
Vero Estate
Vero Estate
Vero Estate
Vero Estate
Vero Estate is a Framer template designed for real estate agencies to showcase featured property listings, with each listing connected to a specific agent through the CMS.
It's built to be bought and customized by agencies, but designed for the person who actually matters most in the end: the home buyer browsing the finished site.
TYPE
Template
CATEGORY
Real Estate
ROLE
Design & Build
DATE PUBLISHED
Jun 24, 2026
Problem.
Before building this, I looked at what already existed in the Framer marketplace. The portfolio category was — and still is — massively oversaturated, roughly 10x more templates than actual demand. Real estate was the opposite: real demand, comparatively few templates serving it. That gap was the actual starting point, not a random niche pick.
Problem.
Before building this, I looked at what already existed in the Framer marketplace. The portfolio category was — and still is — massively oversaturated, roughly 10x more templates than actual demand. Real estate was the opposite: real demand, comparatively few templates serving it. That gap was the actual starting point, not a random niche pick.
Problem.
Users.
There are two different users here, and they don't want the same thing:
The agency — buys and customizes the template, needs to manage multiple listings and multiple agents without a headache.
The home buyer — the one who actually lands on the finished site months later, browsing listings, deciding whether to reach out.
I designed with the second user as the real priority. The agency is technical enough to handle setup; the home buyer just needs the experience to be immediate and simple. So I kept the interface deliberately stripped down — simplicity for the person who has the least patience and the most influence over whether a listing gets a call.
Users.
There are two different users here, and they don't want the same thing:
The agency — buys and customizes the template, needs to manage multiple listings and multiple agents without a headache.
The home buyer — the one who actually lands on the finished site months later, browsing listings, deciding whether to reach out.
I designed with the second user as the real priority. The agency is technical enough to handle setup; the home buyer just needs the experience to be immediate and simple. So I kept the interface deliberately stripped down — simplicity for the person who has the least patience and the most influence over whether a listing gets a call.
Users.
Key Decisions.
The most deliberate piece of this template isn't visual — it's structural. Instead of hardcoding agent details (name, role, contact, bio) into every listing, I built agents as their own separate CMS collection, referenced by each listing rather than duplicated into it.
Practically, that means an agency adds an agent once — name, role, location, number, bio, email — and assigns that agent to as many listings as they want. Update the agent's phone number once, and it updates everywhere they're referenced. No duplicate data entry, no editing the same contact info across ten different listings when something changes.
Key Decisions.
The most deliberate piece of this template isn't visual — it's structural. Instead of hardcoding agent details (name, role, contact, bio) into every listing, I built agents as their own separate CMS collection, referenced by each listing rather than duplicated into it.
Practically, that means an agency adds an agent once — name, role, location, number, bio, email — and assigns that agent to as many listings as they want. Update the agent's phone number once, and it updates everywhere they're referenced. No duplicate data entry, no editing the same contact info across ten different listings when something changes.
Key Decisions.
Decision Visual.
Decision Visual.
Decision Visual.
Tradeoffs.
This isn't built for enterprise scale, and I know exactly where it would break. Right now there are three filters — location, intent (family vacation, investment, design-led home, coastal retreat), and status (sale, rent, sold). That works fine for the volume it's built for. But if an agency scaled past roughly 50 listings, the flat filter system would stop being enough — location is currently a dropdown of places, not an actual searchable location hierarchy, and there'd need to be more filtering dimensions to keep results useful. That's the first thing I'd rebuild if this needed to support real scale.
Tradeoffs.
This isn't built for enterprise scale, and I know exactly where it would break. Right now there are three filters — location, intent (family vacation, investment, design-led home, coastal retreat), and status (sale, rent, sold). That works fine for the volume it's built for. But if an agency scaled past roughly 50 listings, the flat filter system would stop being enough — location is currently a dropdown of places, not an actual searchable location hierarchy, and there'd need to be more filtering dimensions to keep results useful. That's the first thing I'd rebuild if this needed to support real scale.
Tradeoffs.
Outcome.
Vero Estate is live on the Framer Marketplace, priced at $39–49, with real paying customers across multiple sales.
Outcome.
Vero Estate is live on the Framer Marketplace, priced at $39–49, with real paying customers across multiple sales.
Outcome.
If this sounds like the kind of thinking you want on your project, let's talk.
AVAILABLE FOR NEW PROJECTS • Q3 2026
Based in Gurgaon, India
Based in Gurgaon, India
Working Worldwide
Working Worldwide
Web Design & Framer Development
Web Design & Framer Development
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